Helm's Vantage Brewing Co. is a soon to be open for service beer company to be located in Cincinnati, Ohio. Their mission is to To create world class beer that revitalizes authentic community and elevates civic pride.
CUSTOM BRAND IDENTITY
Helm's Vantage
THE START
WE STARTED FROM SCRATCH. A NEW BRAND FOR A NEW BUSINESS.
We started with some rough sketches provided by the owner. He knew that he didn't want his brand to be the usual kind of brewery, nor the usual idea of a helm. This is where we stepped in.
THE FINISH
WE BUILT AN IDENTITY THAT EMBODIES THE BRAND VALUES.
We used the brands four main values, faith, honor, legacy, and authenticity. From there, we created a brand that was unique to the industry but still spoke to the target audience through imagery and colors.
THE RESULT
"It's Perfect."
"Thank you so much. I've said it many times - you have given me the confidence to move forward with merchandise and eventually advertising."
